Born in Turkey, Mio says hello to Europe as of Q2 2025. This expansion is not only geographical but also a redesign of the ecosystem according to European standards to enhance qualified engagement for creators, brands, and communities. With the “Hello Europe” campaign, we approach growth with a focus on localization, community partnerships, and trust.
Our goal is clear: 1 million members. To achieve this, we offer content creators a simple but powerful value proposition: more visibility, fairer revenue sharing, and less noise. Multilingual experience, local content calendars, city-based community meetups, and “invite & reward” flows keep curiosity alive. For brands, creative collaborations, performance-based mechanisms, and reporting dashboards in Europe prioritize conversion over impressions.
Our expansion relies on three main pillars: Community (local creator programs, city meetups, referral invite flows), Localization (multilingual content and support, culturally adapted campaigns, regional calendars), and Partnerships (agencies, brands, education & event partners). In the “Hello Europe” campaign, tiered subscriptions and premium content flows stand out for creators, while spam-reducing communication design protects engagement quality for users. For European communities, inspiring stories, challenges, and city-based experiences are central to the plan.
Our European expansion is more than widening borders; it is about building a culture that centers creators’ efforts, strengthens communities, and delivers qualified conversions for brands.
In the coming months, we will accelerate growth with pop-up registration points city by city, local creative campaigns, and “invite & reward” flows. For brands, creative collaborations and community sponsorship models will establish deeper engagement. Together, we are building Mio in Europe: join our community to create, share, and walk together towards the 1M member goal.
